"Letter of Apology"
Promo for "Extra Long Wiener"
Role: Copywriting & Design
Mixing low-brow and high-brow humor has been a running theme throughout my work at HEADLINE. Here’s one of my favorite examples. To promote the launch of our “Extra Long Wiener” tee, I created a tongue-in-cheek apology letter to our fans, which we ran across our email and social marketing campaigns. (Nothing gets people’s attention like an email with the subject line “We're sorry.”)
CLICK IMAGE TO READ THE FULL LETTER >>
The Results
Juxtaposing low-brow and high-brow has been a running theme throughout my work at HEADLINE. Here’s one of my favorite examples. To promote the launch of our “Extra Long Wiener” t-shirt, I created a tongue-in-cheek apology letter to our fans, which we ran across our email and social marketing campaigns. (Plus, nothing gets people’s attention like an email with the subject line “We're sorry.”)