HEADLINE / Political Apparel
Roles: Creative Direction / Design
Sorry About Our President
I released this design just after Trump's inauguration. It went on to became one of our all-time greats, selling over 50,000 units. That number would likely have been much higher had it not been for the flood of copycat designs that followed. (Thanks, Internet.)
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Celebrities from Zendaya to Chelsea Handler wore this one.
I've Heard Enough From Old White Men
Made by a white man, no less. (How's that for irony?) Certainly not every brand could get away with selling a product like this. It was one of our most polarizing tees. But it was also one of our most popular — and viral. This shirt was born for social media.
Dance Like Russia Isn't Watching
I love the way this design takes a joyful cliché and brings it to a dystopian place.
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We released this shirt during peak coverage of Russian interference in the 2016 Election, and it captured the moment. Celebrities like Lena Dunham and Olivia Wilde helped it blow up on social media.
Make Red Hats Wearable Again
"Anti-MAGA" hats have become ubiquitous. What makes this one stand out for me is the meta joke. It still has the political message, but delivers it in an unexpected way. It became one of our most popular accessories of all time.
